Sally Arnold

Associate, London

Sally is knowledgeable, engaging and thorough. As someone who pays exceptional attention to detail, she manages planning projects of all sizes and complexities.


BA (Hons) Geography & Archaeology – University of Manchester
MPLAN Masters Planning – University of Manchester
Member of the Royal Town Planning Institute
Associate Member of the Institute of Environmental Management & Assessment

Sally joined Planning Potential in 2012 and prepares planning applications for a broad range of clients
– handling large development projects and individual schemes. She has been involved in numerous developments that have been complex and challenging – all of which have benefited from her meticulous project management skills. 

Prior to joining Planning Potential, Sally worked for a chartered surveying practice in their London planning team.

Since joining Planning Potential, Sally has provided many clients with advice on the prospects of securing planning permission for a range of uses, as well as coordinating and preparing applications and appeals. She has enjoyed working on a wide portfolio of projects, including residential, pubs and retail and has experience of dealing with complex heritage and enforcement matters. Sally also specialises in dealing with large dwellings, particularly in the Royal Borough of Kensington and Chelsea, Westminster and Camden.

Sally has worked on numerous community and stakeholder engagement projects – managing public exhibitions, contributing to Statement of Community Involvement (SCI) reports and dealing with stakeholder groups.

Outside of work, Sally likes spending time with her husband and little boy Fred, who keeps her on her toes. She loves spending time outdoors and enjoys travelling, long distance running, shopping and watching Levison Wood’s latest escapades on the TV!

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