People
Rob Scadding
Associate Director, London
Rob specialises in a number of areas, in particular managing major retail and mixed-use schemes, as well as working in the residential, industrial / self-storage and leisure fields.
BA (Hons) Town & Country Planning – University of Manchester
Graduate Diploma Town Planning – University College London
Member of the Royal Town Planning Institute
Having worked at Planning Potential since the business was established in 2005, Rob primarily manages major retail and mixed-use schemes, as well as working in the residential and leisure fields.
After graduating, Rob worked as a development control officer in local government for two years, where he gained valuable political insight and a practical understanding of the planning system. Prior to joining Planning Potential, he worked for a London-based town planning consultancy.
Rob has developed considerable experience leading project teams, preparing Retail Impact Assessments, carrying out Sequential Assessments, negotiating S106 Agreements, and – where necessary – representing clients at appeal, including acting as an expert witness at Inquiries. His key strengths lie in his interpersonal skills and his ability to develop positive relationships with project teams, local authorities, members of the community, and other stakeholders to achieve the best possible development outcomes.
Using his ability to understand clients’ needs and objectives, Rob is able to ensure the effective delivery of live projects, whilst also providing strategic advice on a wide range of new opportunities. He has extensive experience in identifying potential development sites and formulating planning strategies to maximise clients’ prospects.
When he’s not at work, or running around after his young family, Rob plays squash regularly and enjoys most sports – including cricket and football. He also loves the outdoors, spending as much time as he can exploring mountains in the Lake District.
Projects

Mount Pleasant Road
Tunbridge Wells
Aldi
Leytonstone
Safestore
Ruislip
Cooper Estates
Hemel Hempstead
Safestore
Hemel Hempstead
Gail's, Seven Dials
Brighton
Gail's, Weybridge
Elmbridge Borough Council
Safestore
Romford
Gail's Clifton Village
Bristol
Aldi
Diss, Norfolk
Aldi March
March Cambridgeshire
Safestore
Wembley
Safestore
Watford
Gail's
Epsom
Gail's
Knutsford
Barton Building
Uxbridge
Gail's Bakery
Wilmslow
Safestore
Altrincham
Gail's
Brentwood
Gail's
Bakery Expansion & Portfolio Management
Gail's
Kew, London Borough of Richmond Upon Thames
Safestore
Store Expansion & Portfolio Management
Safestore
Wallsend, North Tyneside
Aldi
Westwood Cross, Thanet
Charterhouse Property Group, Earls Barton
Earls Barton, Northamptonshire
Aldi
Longwater, Norwich
Aldi
Newmarket Road, Cambridge
Aldi
St Ives, Huntingdonshire
Aldi
Stowmarket
Aldi
Southend-on-Sea
EL&N
Management and expansion of store portfolio
P. Goddard & Sons
The Ham, Brentford
Aldi
Newmarket, Suffolk
Kilo Properties
M&S Foodhall, Walton-on-the-Naze
Kilo Properties
M&S Food Hall, Exmouth
ASDA
Newport, Isle of Wight
LXB Retail Properties
Neatscourt, Isle of Sheppey






