People
Grace Beeby
Associate, London
A confident member of the team, Grace has developed excellent project management skills, which enable her to secure consents and ease scheme delivery.
BA (Hons) Geography and Planning – Newcastle University
MSc Spatial Planning – University College London, Bartlett School of Planning
Member of the Royal Town Planning Institute
Grace returned to Planning Potential in September 2021, having previously spent six years working in the London office, before leaving the business for two years to broaden her experience.
When she first joined Planning Potential, Grace was involved with a wide variety of developments, gaining experience in the retail, leisure and residential sectors. This broad, practical experience enabled her to consolidate her planning knowledge and hone her skills.
Grace now works in the residential team, where she manages the day-to-day coordination of residential projects, providing technical input and planning strategy advice to clients. Her skills include multi-disciplinary team management and the ability to understand developers’ and occupiers’ requirements. She also has sound technical skills and an awareness of commercial realities.
Grace manages projects from inception through to completion and provides planning advice to clients on all aspects of the planning process. She compiles comprehensive appraisals, assessing development proposals to make clear and relevant recommendations to clients. She also prepares and manages a range of planning applications and appeals on behalf of clients.
Outside of work, Grace enjoys keeping fit and you will always find her in her active wear even if she’s not exercising! She is very sociable and enjoys travelling the world and discovering new places.
Projects

Private Client
East End, Newbury
Private Client
Hither Green Lewisham
Private Client
Winchester
Private Client - Kensington
Royal Borough of Kensington and Chelsea
Sevenoaks, Hampton
London Borough of Richmond Upon Thames
Community Sauna Baths CIC, Walthamstow
Waltham Forest
Land to the rear of Cannon Hill Lane – Private Client
Cannon Hill Lane, Merton
East Sheen - Private Client
London Borough of Richmond Upon Thames
Dalston Lane
London Borough of Hackney
The Old Fire Station
Mortlake
Church Hill Private Client
Enfield
Cresta and Hill Court
London Borough of Ealing Council
Land to the rear of Park Place - Burlington Property Group
London Borough of Bromley
Private Client
Primrose Hill, London
Land off Church Street, Bocking
Braintree District Council
Round Tree Farm, West Horsley
Guildford Borough Council
Clapham Common— Private Client
London Borough of Lambeth
Private Client
Waverley Council
Private Client
Notting Hill, Royal Borough of Kensington and Chelsea, London
Private Client
Twickenham, London
Private Client
Harpenden, St Albans City & District Council
Private Client
Barnet, London
Private Client
Sungrove Farm, East End, Newbury
Private Client
Hays Mews, Westminster
Witanhurst House
Highgate West Hill
Private Client
Clifton Road, London Borough of Merton
Headley Park Hotel
East Hampshire
Private Client
Hampton Court Road
Rye Hill Park
London Borough of Southwark
Private Client
Bramerton Street, London
Private Client
Castelnau, Barnes
Private Client
Coombe Hill, Kingston upon Thames
Private Client
Wimbledon Village
Peckham Rooms
Queens Road, London Borough of Southwark
Private Client
Land at Adlestrop Hill, Moreton-in-Marsh, Gloucestershire
Kingston - Fun Box (Urban Fun)
Kingston, Royal Borough of Kingston upon Thames
Beavertown Brewery
Enfield Distribution Park
P. Goddard & Sons
The Ham, Brentford
Landcorp (London) Limited
Headley Park Hotel, East Hampshire
Fiorucci
Soho, London
Creams Cafe
Providing planning advice and assisting with expansion plans
Private Client
Kensington, London
Aldi
Sevenoaks
PHIIT London
Pilates Studio, Fulham
Aldi
Welwyn Garden City, Hertfordshire
Kastien Coffee Starbucks Store
West Ealing
153-159 Borough High Street
Southwark
Kilo Properties
M&S Food Hall, Exmouth
Young & Co.’s Brewery
New Town, Sutton
Aberdeen Asset Management and Graftongate Investments Ltd
Enfield Distribution Park
Fairview New Homes
Green Lanes






