Sam Elliott

Planner, London

An analytical thinker and skilled researcher, Sam has a particular interest in heritage projects and gained valuable experience working part-time for Historic England, whilst completing his studies.


BA (Hons) Philosophy & Religion – University of Sheffield
MSc in Urban Planning – University of the West of England
Member of the Royal Town Planning Institute 

Sam joined Planning Potential on a part-time basis whilst completing his Master's in Urban Planning, having gained initial experience working for Savills property consultants and Historic England. Since joining Planning Potential on a full-time basis in 2016, Sam's project management skills and attention to detail have led him to become an integral member of the retail team.

As a member of Planning Potential’s retail team, Sam has gained experience working on an array of retail, leisure and mixed-use development opportunities, including providing advice and assisting with the expansion of a national bank operator. Sam undertakes thorough research and planning policy analysis, both to support applications and to inform colleagues and clients of changes to development frameworks. He also compiles comprehensive site appraisals and reports, allowing him to make clear recommendations to clients and assist with the acquisition of a variety of planning consents. In addition, Sam regularly prepares Planning and Retail Statements, produces written representations for local and national policy, and has recently worked on a number of planning appeals for retail sector clients. 

Sam frequently prepares detailed Heritage Statements to support planning applications, which are bolstered by his experience providing heritage impact advice and undertaking site inspections whilst working at Historic England. His proficiency in the field complements Planning Potential’s growing in-house heritage advice service.

Sam is a Bath Rugby fan and was previously a season ticket holder when he lived in the area. He can often be found playing 7-a-side football with his Planning Potential colleagues.

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