Charnwood Road, Shepshed

Permission was secured to bring a new foodstore to Shepshed in Leicestershire on behalf of MDW Ltd in an area that was deficient in convenience provision. We overcame local issues on neighbourhood and local independent traders’ impact to secure unanimous support for the proposals.

Permission was secured by Planning Potential, on behalf of MDW Ltd for a standalone food store on a site abutting the defined district boundary of Shepshed in Leicestershire. The site was subsequently occupied by an Asda supermarket.

Shepshed had a widely-acknowledged deficiency in convenience provision. The proposals we prepared highlighted this and sought to overcome issues including the impact on neighbours’ amenity, the local desire for high quality design and the impact on independent traders within the town centre.

Pre-application, we undertook significant work to agree boundary treatment works with adjacent neighbours, resulting in their support for the application when submitted. Pre-application discussions with local council members and planning officers were also undertaken, ensuring a close working relationship during the planning process.

Upon submission of the application, we undertook extensive discussions with local stakeholders, also leading negotiations which led to the provision of a pedestrian crossing and further enhanced linkages.

The application was taken to committee within 10 weeks with a Section 106 Agreement. It was unanimously supported by members and planning permission was granted in April 2011.

Benefits of the development include

  • Securing a much-needed convenience retail proposition for the town
  • Minimising the neighbourhood and local business impact
  • Bringing jobs and a boost to the local economy

Summary of achievements

  • Gaining early support for the proposals from councillors and planning officers with concerted pre-application activity
  • Preparation and submission of planning application
  • Undertaking a successful consultation and PR campaign with local stakeholders, resulting in the provision of a pedestrian crossing to enhance linkages
  • Permission granted in April 2011